Our Values & Vision
TOP-NOTCH TRAVEL
Our motor coach is where quality meets cleanliness for your
comfort on the road.
DEDICATED DRIVERS
Experience professional, welcoming, and personable service at every turn.
FLEXIBLE FAIRWAYS
Customize your trips, itineraries, and payment options to suit your needs.
Our vision is to serve as a cornerstone in a new era of group travel — uniting friends, families, teams, and communities through shared memories and miles.
First Love Tours is Detroit's freshest motor coach company with a story as vibrant as our city itself. As the youngest, female, Black-owned and operated charter bus company in the Motor City, we're here to shake up the travel game.
Our wheels are spinning for family roadtrips, community adventures, and corporate outings, with a special shoutout to budget-savvy schools, sport teams, and non-profits. At First Love Tours, we believe everyone deserves top-notch, reliable travel experiences that won’t break the bank.
It all began with a dream and a retiree named Mr. Joe Twilley, Sr. After clocking out from General Motors, he sought a new adventure and found it on the road. Today, the legacy lives on through his daughter-in-law and proud Detroit native, Satara Holliday-Twilley, who also named the company First Love Tours.
First Love Tours is the proud recipient of grants from Detroit organizations ProsperUs and Detroit Means Business and a featured business by Michigan Women Forward. We are also thankful to have been a nominated partner for the 2024 NFL Draft in Detroit. Go Lions!
We’re driving First Love Tours to be more than just a ride—it's about becoming your first love in transportation. Just like her father-in-law, who left an indelible mark on his customers during his impressive 37-year tenure, Satara aims to make every trip unforgettable.
CEO
Satara Holliday
Satara Holliday wears many hats: mother, wife, and
entrepreneur, just to name a few. As a Detroit native,
she attended Martin Luther King, Jr. Sr. High School
for her early education, graduating from the College
Preparatory Program. Continuing her academic journey
at Central Michigan University, Satara earned a bachelor's
degree in Communication with a minor in Marketing.
Following graduation, Satara delved into various leadership roles, from operations manager to loan origination officer, where she excelled in fostering teamwork and guiding her colleagues. However, her most exciting venture awaited her as an entrepreneur. Despite her limited knowledge of the transportation industry, Satara fearlessly began her entrepreneurial journey in October of 2019, becoming the proud owner-operator of First Love Tours, LLC.
First Love Tours, LLC is a motor coach company specializing in both interstate and local travel for family outings, community events, corporate gatherings, and more. Since its inception, Satara has cultivated invaluable industry relationships and established herself as the youngest, female minority owner of a motor coach company in Detroit.
